Cesar Asselin | Sales and Profit Catalyst in the European Food Ingredient Market

Cesar Asselin

Sales and Profit Catalyst in the European Food Ingredient Market

Market Entry | Sales Growth | Supply Chain Optimization

15+ years helping global food ingredient suppliers and manufacturers enter, expand, and optimize their presence in Europe. Expertise in B2B lead generation, sales strategy, and supplier networks for the food industry.

How I Can Help

🚀 Launch with Confidence

Custom market entry roadmaps—regulatory compliance, pricing, and distribution partnerships.

📈 Grow Sales Fast

Identify and convert high-value B2B clients with localized pitches and insights.

🏗️ Build Your Brand

Strategic marketing through trade shows, publications, and industry networks.

🔄 Optimize Your Supply Chain

Reduce costs, mitigate risks, and streamline logistics for seamless operations.

🌍 Diversify Sourcing

Connect with vetted European suppliers for resilience and cost efficiency.

Why Work With Me?

Proven Track Record

Consistently increased business on projects, making lasting relationships for my clients.

Deep Local Networks

Strong relationships with food ingredient distributors, manufacturers, and trade associations across France, The Netherlands, Spain, and the UK.

Hands-On Approach

From auditing your current operations, visiting customers/suppliers to executing go-to-market plans, I ensure tangible results.

Multi-lingual

Fluent in French, Spanish, English, and Dutch—seamless communication with local partners.

Who I Have Worked For

  • UK based B2B flavour and fragrance ingredients manufacturer and trader
  • Japanese conglomerate with $90b revenue across many industries. Focused on food segment (yeast extracts) for seasonings, sauces and snacks
  • Dutch manufacturer of egg products for confectionary, sauces and sports nutrition
  • dsm-firmenich: Global manufacturer of specialties (e.g., vitamins and premixes) for the food, cosmetic and animal feed industries
  • Promoting plant proteins to the plant based meats, sports nutrition and protein bar industries

Ready to expand in Europe?

Let’s discuss how I can help you enter the market faster, reduce risks, and grow sales.

Get in Touch

Contact Me